Samsung unveiled the Galaxy S5
smartphone - an improved, but not radically different, successor to last year’s
Galaxy S4.
Still, Samsung had a few tricks up its
sleeve for its top-of-the-line Android phone. Samsung claims that the Galaxy S5
is weatherproof and resistant to water and dust. The phone’s display can adapt
to extreme bright and dim settings. The Galaxy S5 also has an on-board heart
rate sensor and a fingerprint scanner on the home button.
Compared to last year’s model, the
Galaxy S5 has a bigger screen (5.1 inches), a faster processor (2 GHz) and a
bigger battery. But none of those represent dramatic improvements. Its screen
is 2% bigger, the processor is 5% faster and the battery is 8% larger than on
the Galaxy S4.
One potentially big improvement is the
camera, now with 16 megapixels, up from 13 a year ago. It can capture
ultra-high defiition video and has an incredibly fast shutter -- capable of
snapping photos in 1/3 of a second.
But there are a few tradeoffs. The
Galaxy S5 is ever so slightly heavier (a half ounce), fatter and larger than
its predecessor.
Last year’s Galaxy S4 never lived up to
its incredible hype, and sales were a disappointment. It’s still the
best-selling Android smartphone, but Samsung’s reputation has taken a big hit
after essentially tweaking the previous year’s Galaxy S3 and calling it the
next best thing. Samsung also drew criticism for adding numerous quirky but
largely useless features to the Galaxy S4, including eye scrolling, finger
hovering to preview items and video pausing when you take your eyes off the
screen.
This year, Samsung tried to dial down
excitement about the newest edition. Forgoing the kind of splashy Radio City
Music Hall launch event that it threw last year, it instead introduced the S5
at a much more subdued press conference at the Mobile World Congress trade show
in Barcelona, Spain.
“With the Galaxy S5, Samsung is going
back to basics to focus on delivering the capabilities that matter most to our
consumers,” said JK Shin, head of Samsung’s mobile divison. “Consumers are
looking for mobile tools that inspire and support them as they improve their
everyday lives.”
As part of that “back to basics”
approach, Samsung’s new additions to the Galaxy S5 were mostly practical
features.
Mimicking a feature that debuted on the
Apple (AAPL, Fortune 500) iPhone 5S, Samsung’s Galaxy S5 home button doubles as
a fingerprint sensor. Unlike the iPhone, which allows its owner to simply touch
the home button to unlock the screen, a Galaxy S5’s owner has to swipe down on
the reader. But it can be used for other applications as well, including
authenticating payments made with eBay’s (EBAY, Fortune 500) PayPal.
The pulse monitor sits at the back of
the phone, next to the flash. Rest your finger on it, and the screen displays
your heart rate. It also works in conjunction with Samsung’s new Galaxy Gear 2
smartwatch and its corresponding fitness apps.
The battery got a nice improvement, but
Samsung added some power-saving features as well. When the battery is about to
die, Samsung will turn screen to black and white and shut down all unnecessary
features, including most wireless communications.
Samsung says the Galaxy S5 is completely
protected against dust, and can resist water up to 1 meter for up to 30
minutes. Those kind of features had previously been reserved for special,
ruggedized phones, including Caterpillar’s (CAT, Fortune 500) B15 smartphone
and Samsung’s Galaxy S4 “Active.”
Perhaps the most useful feature is the
Galaxy S5’s display, which automatically adjusts its settings when indoors and
outdoors -- not just the screen’s brightness, as most phones do. The Galaxy S5
will change the color saturation and contrast too, so that it provides a
legible picture when in direct sunlight.
Samsung said the Galaxy S5 would be
available in April. (CNN)
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